Masdar (Abu Dhabi Future Energy Company)

Masdar is the regional leader and a major international player in renewable energy and sustainable urban development. They are a UAE-headquartered company that has been advancing the development, commercialisation and deployment of cutting-edge solutions in the industry for more than a decade. They are developers of clean energy power projects; they are sustainable urban planners and developers; they are partners in high-impact innovation; and they are facilitators of world-class industry and knowledge platforms that are accelerating the adoption of clean-tech solutions. Masdar operates in some of the world’s most exciting, cutting-edge industries, creating a vibrant corporate culture and partnership model that is constantly pushing the limits of science, engineering and design. Wholly owned by the Abu Dhabi Government’s Mubadala Investment Company, they are partners in the UAE’s transition towards a knowledge-based economy and are passionate champions of sustainable development. They seek to be a model of sustainability for other companies, while helping the UAE to be a model of sustainability for the wider Middle East. Vision To make Abu Dhabi the world’s reference for knowledge and collaboration on the advancement of renewable energy, clean technologies and sustainable development. Mission To advance the development and adoption of commercially viable solutions in renewable energy and sustainable real estate that address the sustainability challenges of the UAE, the Middle East and international markets. Purpose To forge a link between the fossil fuel economy of today and the clean energy economy of tomorrow -helping to build a resilient knowledge-based economy as the most effective strategy to secure the long-term prosperity of the UAE. Values AGILE They believe that success in today’s energy marketplace requires the ability to move swiftly and in sync with changes in technology – that they can make decisions quickly and decisively and with an agility that keeps us at the forefront of the industry. COMMERCIAL They believe that the best way to increase use of clean technologies is to demonstrate that they are commercial viable – to prove that their adoption will not only benefit the health and sustainability of their planet, but will also return profits to their shareholder. SUSTAINABLE They believe that sustainability is a key criteria that they must use in making decisions. They think about the degree to which the actions they take can be repeated in the future without any significant loss in quality, resources or efficacy. GROUNDED They believe that because their business is so forward thinking – pioneering new concepts and technologies – it’s vital that their decision making process be firmly rooted in reality. Everything they do is grounded in what is feasible, given financial and technical constraints. This will result in better technology, healthier returns and greater uses