Corporate Vision
They love cars and want people to enjoy fulfilling lives through cars.
They envision cars existing sustainably with the earth and society,
and they will continue to tackle challenges with creative ideas.
Mazda's Brand Essence is “Celebrate Driving”. “Celebrate Driving” delivered by Mazda is not just about driving performance. Choosing a Mazda prizes the owner with confidence and pride. Driving a Mazda leading up to urge to take on new challenges. Not just their products but every encounter with Mazda evokes the emotion of motion and makes customers' hearts beat with excitement. All of these are contained in their brand essence of “Celebrate Driving”.