McCann Health is a full-service healthcare communications network devoted to building enduring pharmaceutical brands. One of the top three healthcare marketing communications networks in the world, the company has over 50 offices in 24 cities in 18 countries. Their agencies drive demand through all stages of a product’s life cycle, through every media channel.
McCann Health offers full solutions for clients, from implementing medical education programs for healthcare professionals during the earliest stage of research and development, to producing direct to consumer mass media advertising after a product is approved to market. Our target audience includes physicians, specialists, nurses, patients, pharmaceutical sales representatives, government regulators/payors and pharmacists.
Our disciplines include:
Strategic planning, brand positioning, competitor mapping, customer insight, brand essence development, medical strategy, creative conceptual development, design, production, asset management.
Headline companies within the MHWW discipline include:
