Mission: To be the best selling beverage company in Mongolia.

Vision:

• To produce premium quality drinks.
• To produce drinks that are affordable and widely available.
• To provide the best customer service.  
• To engage in fair employment practices and provide employees with a safe and friendly workplace.
• To meet shareholders expectations and distribute dividends equitably.
• Beverages have the same taste and are of the same high quality of Coca-Cola products produced elsewhere.