Meron Addis Ababa
It all started in 2009. A young woman, by the name of Meron Seid, with a passion for design, was walking by a leather products store and the displayed products took her attention. She walked into the store and took an upclose look on the bags. She was happy and excited, because the room was filled with a smell of fine pure leather and the bag she picked was so smooth. She was unhappy, because it was poorly designed and finished.
The availability of high quality leather in Ethiopia, the lack of originality in designs and poor finishing touches topped with her passion for design, drove Meron to start designing bags and look for individual tailors for production. This paved the way for the birth of Leather Exotica.
Leather EXOTICA, owned and managed by Meron Seid was established in Addis Ababa in April 2010. From its inception, the company intends to realize in delivering top quality leather products to the ever growing both local and international market.
Leather Exotica, launched its branded products, MERON at its showroom/ wokshop in July 2017 in Addis Ababa.
The brand MERON gave birth to a new line “Meron Addis Ababa” in the year 2018. This new line showcases unique and new signature designs by Meron. Meron Addis Ababa is established in a belief of producing high quality, luxurious brands to the Ethiopian as well as to the international market.
As a strategic program Meron Addis Ababa, former Leather Exotica, entered into the market with missions that integrate designing, manufacturing and distributing unique, sassy, fashionably sustainable and top of the line finished leather products both for the local and international markets. Currently the company is mainly engaged in designing, manufacturing and distributing leather products of different types to both the local and International markets.
Meron Addis Ababa envisions becoming one of the leading high quality leather products manufacturers in the world by ethically and efficiently implementing a sustainable fashion concept as a business model. It also plans to expand and diversify its products, production unit and sales outlets.See more