Midas Group
Midas Group
About

Established in 1982, Midas Group is Pakistan’s largest and leading advertising, communications and information services network. They are a one-window media, public relations, image and perception services providers, with extensive experience and professional influence in every sphere of the entire media industry. They operate through a network of 5 offices nationwide; Islamabad, Lahore, Karachi, Peshawar, and Quetta, employing more than 300 communication professionals, and catering to the needs of over 200 clients, in the public and private sectors. Internationally, Midas has a fully functional office at Dubai, and the company is separately registered as Midas MFZ-LLC, Dubai.

For Public Relations support, Midas (Pvt.) Limited is affiliated with all leading news agencies of Pakistan.

Strengths

  • - The largest communication network in Pakistan
  • - Experience of more than 29 years in advertising behavioural change communications
  • - Vast pool of human resources, creative professionals and communication experts from all economic and social sectors
  • - Pakistan’s largest communication team; largest in-house audiovisual facilities
  • - Only communication agency with a nationwide and international presence

Services

Their core advertising and communication services include:

Strategic Services
  • - Strategy Development
  • - Strategic and Tactical Communications Planning
  • - Budget Management
  • - Response Management
Creative Services
  • - Concept Development (all major languages)
  • - Copywriting (all major languages)
  • - Feature Writing (all major languages)
  • - Newspaper Columns (all major languages)
  • - Documentaries
  • - News reports for print and TV
Design Services
  • Identity Development
  • Visualization & Graphics
  • Storyboards
  • Photography
  • Animations
Audiovisual
  • - High Quality Productions for TV
  • - Documentaries
  • - Docudramas
  • - Infomercials
  • - TV Programs
  • - Tele-Films
  • - Dramas
  • - TV Shows (Live & Recorded)
  • - Sitcoms
Research Services
  • - Target Audience Surveys
  • - Communication Performance Reviews
  • - Awareness & Image Checks
  • - Promotional Research
  • - Pre-&-Post Campaign Testing
Public Relations
  • - Media Releases
  • - Commissioned Columns
  • - Articles
  • - Letter to Editor Campaigns
  • - Media Conferences
  • - One-one-Interviews
  • - Crisis Management
Outdoor Advertising & BTL Services
  • - Outdoor Stationary and Mobile Mediums
  • - Events and Activities on the Ground Anywhere in Pakistan
Inter Personal Communication (IPC)
  • - Effective Use of Field Teams
  • - Tele-Marketing
  • - Direct Mail
News Services
  • - Through Affiliates like GNI, ONLINE & NNI
  • - On Real-Time Basis
Mass Mobilization
  • - Over 30 Years of Experience in Political and Social Sector Mobilization Campaigns
Individual & Political Image Building
  • - Personality & Profile Development
  • - Political Image Building/Image Makeovers
  • - Cause Specific Campaigns for Individuals/Politicians/Organizations
  • - Personal PR Development
  • - Media and Crises Management for Individuals/Associations
  • - News & Ticker Services
General Marketing, Promotions
  • - Marketing & Promotional Strategies
  • - Distribution Channel Development
  • - Sales Force Recruitment & Training
  • - Launch Sales
  • - Sales Network Management
New Media
  • - Web Design & Development
  • - Web Advertising
  • - Search Engine Optimization
  • - Bulk SMS
  • - Corporate Mobile Applications
  • - Social Buzz (Facebook, Youtube, Twitter, Pinterest etc.)
  • - 360 New Media
Midas Subsidiaries and Affiliates
  • - Space Craft (Pvt.) Limited (Media Buying House)
  • - Right Angle (Formerly Midas Entertainment)
  • - Outta Box Solutions (OTBS) Pakistan (Event Management & BTL)
  • - Midas Out of Home (OOH) Pvt. Limited
  • - Mobile LED Screens & Projectors
Midas Publishing & Broadcasting
  • - Urdu Daily Al-Akhbar
  • - National Herald Tribune
  • - Pulse (Weekly Magazine)
  • - Value TV
  • - NTV – Infotainment TV Channel (Coming Soon)
  • - News Agencies (Affiliates)
Midas Research
  • - Research & Analysis
  • - Pre-&-Post Campaign Testing
  • - Outsourced Research
  • - FIKR (Foundation for Insights, Knowledge & Research) – Research Affiliate
Continuous Media Management
  • - Media Monitoring
  • - Industry Watch
  • - Recommendation Reports
  • - Negative Report Countering
  • - Response Cycle
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Type of organization

4 offices
251-500
1982

Company Offices

  • Pakistan (headquarters)
  • Islamabad
  • 219 Margallla Road, F-10/3
  • Pakistan
  • Peshawar
  • House No. 69, St. 12 New Shami Road
  • Pakistan
  • Karachi
  • C 20 Block 17 B KDA OFFICERS HOUSING SOCIETY GULSHAN-E-IQBAL
  • Pakistan
  • Lahore
  • 159-B, New Muslim Town
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