Midas Group

Established in 1982, Midas Group is Pakistan’s largest and leading advertising, communications and information services network. They are a one-window media, public relations, image and perception services providers, with extensive experience and professional influence in every sphere of the entire media industry. They operate through a network of 5 offices nationwide; Islamabad, Lahore, Karachi, Peshawar, and Quetta, employing more than 300 communication professionals, and catering to the needs of over 200 clients, in the public and private sectors. Internationally, Midas has a fully functional office at Dubai, and the company is separately registered as Midas MFZ-LLC, Dubai. For Public Relations support, Midas (Pvt.) Limited is affiliated with all leading news agencies of Pakistan. Strengths - The largest communication network in Pakistan - Experience of more than 29 years in advertising behavioural change communications - Vast pool of human resources, creative professionals and communication experts from all economic and social sectors - Pakistan’s largest communication team; largest in-house audiovisual facilities - Only communication agency with a nationwide and international presence Services Their core advertising and communication services include: Strategic Services - Strategy Development - Strategic and Tactical Communications Planning - Budget Management - Response Management Creative Services - Concept Development (all major languages) - Copywriting (all major languages) - Feature Writing (all major languages) - Newspaper Columns (all major languages) - Documentaries - News reports for print and TV Design Services Identity Development Visualization & Graphics Storyboards Photography Animations Audiovisual - High Quality Productions for TV - Documentaries - Docudramas - Infomercials - TV Programs - Tele-Films - Dramas - TV Shows (Live & Recorded) - Sitcoms Research Services - Target Audience Surveys - Communication Performance Reviews - Awareness & Image Checks - Promotional Research - Pre-&-Post Campaign Testing Public Relations - Media Releases - Commissioned Columns - Articles - Letter to Editor Campaigns - Media Conferences - One-one-Interviews - Crisis Management Outdoor Advertising & BTL Services - Outdoor Stationary and Mobile Mediums - Events and Activities on the Ground Anywhere in Pakistan Inter Personal Communication (IPC) - Effective Use of Field Teams - Tele-Marketing - Direct Mail News Services - Through Affiliates like GNI, ONLINE & NNI - On Real-Time Basis Mass Mobilization - Over 30 Years of Experience in Political and Social Sector Mobilization Campaigns Individual & Political Image Building - Personality & Profile Development - Political Image Building/Image Makeovers - Cause Specific Campaigns for Individuals/Politicians/Organizations - Personal PR Development - Media and Crises Management for Individuals/Associations - News & Ticker Services General Marketing, Promotions - Marketing & Promotional Strategies - Distribution Channel Development - Sales Force Recruitment & Training - Launch Sales - Sales Network Management New Media - Web Design & Development - Web Advertising - Search Engine Optimization - Bulk SMS - Corporate Mobile Applications - Social Buzz (Facebook, Youtube, Twitter, Pinterest etc.) - 360 New Media Midas Subsidiaries and Affiliates - Space Craft (Pvt.) Limited (Media Buying House) - Right Angle (Formerly Midas Entertainment) - Outta Box Solutions (OTBS) Pakistan (Event Management & BTL) - Midas Out of Home (OOH) Pvt. Limited - Mobile LED Screens & Projectors Midas Publishing & Broadcasting - Urdu Daily Al-Akhbar - National Herald Tribune - Pulse (Weekly Magazine) - Value TV - NTV – Infotainment TV Channel (Coming Soon) - News Agencies (Affiliates) Midas Research - Research & Analysis - Pre-&-Post Campaign Testing - Outsourced Research - FIKR (Foundation for Insights, Knowledge & Research) – Research Affiliate Continuous Media Management - Media Monitoring - Industry Watch - Recommendation Reports - Negative Report Countering - Response Cycle