Moby Group

The Moby Group operates on a simple motto, see it, jump on it, do it, and don't listen when they say it can not be done.   Established in 2002, Moby Group now employs over 400 professionals across 11 businesses.  Moby Group has led the redevelopment of Afghanistan's media and technology industries and set many standards for private enterprise practice. Moby Media Group boasts the leading broadcast brands, TOLO TV, LEMAR TV and ARMAN FM, with a combined market share of 80% of in country audience.  Additionally, Moby Media Group has vertically integrated in to production, media distribution, talent management, print media, and directories.   Moby Technology Group operates leading communications technology companies, Afghan ITT and 456, in the IT&T and IVR arenas. Moby People Group includes Lapis, a full service advertising agency and AndeshaGah, internet cafes.   MOBY ENTITIES   Moby Media Group TOLO                           TOLO takes its name from the Dari word for dawn.  Afghan owned and operated, TOLO's news, current affairs, lifestyle and entertainment programming has focused on reflecting the changing face of the nation since 2004. TOLO is respected as a source of apolitical, independent and reliable news, relied on by audiences and news makers alike. The landmark current affairs program, the 6.30 Report has tackled taboo issues including paedophilia, corruption, forced marriages and fundamentalism and was awarded the Reporters Sans Frontieres (RSF) Fondation de France Prize for contributing the most to the cause of press freedom in Afghanistan in 2005.   LEMAR                                    LEMAR takes its name from the Pashto word for sun. Launched in 2006, its mandate is to provide in depth coverage of Pashto, Dari, Urdu and English news. Each bulletin spans local, international, finance, sports and weather news. The LEMAR Newshour every day at 7pm is widely respected for its apolitical, indpeth analysis, attracting large information hungry audiences in Afghanistan as well as neighbouring Pashto speaking areas of Pakistan.   ARMAN FM                             ARMAN FM  takes its name from the Dari / Pashto word for hope and changed the media landscape in Afghanistan when it launched early in 2003. ARMAN FM provided a direct juxtaposition to the censorship and dogma of the Taleban years. ARMAN FM's entertainment focus resonated with its audiences' love of music and enthusiasm for change.   ARIA Productions                                ARIA Productions is the leading audio and video production company in Afghanistan, producing an astonishing 14 hours of content a day. ARIA Productions is responsible for content for various media entities including TOLO, LEMAR, ARMAN FM, commercial advertising  for private and government clients and documentaries for UN and other entities.   BARBUD                                 BARBUD takes its name from an ancient Afghan stringed instrument, and is dedicated to reviving artisitc expession in Afghanistan. Since its inception in late 2006, BARBUD has been developing local young talent, signing up many of the successful performers from Afghan Star. In March 2007, BARBUD released the first ever CD to be composed, recorded, arranged and mastered in Afghanistan, in BARBUD's Kabul studios.   Afghan Scene Magazine                                   Afghan Scene is an eclectic mix of commentary, gossip, people, profiles and reviews, covering the diverse life of Afghanistan's growing expatriate and returnee community. Published monthly in full colour, it is the most popular English language magazine in Afghanistan, distributed widely across major NGO offices, guest houses, restaurants and businesses.   Moby Media Updates                           Moby Media Updates, or MMU, is a daily news update service provided free of charge to all subscribers with an interest in Afghanistan and the region. Subscribers only have to fill in a form and then the emails are sent to them daily. Now MMU is also available online for those who cannot access the service by internet email.   Yellow Pages Afghanistan                                YellowPages Afghanistan is a business to business and business to consumer portal, both web and print based, which aims to link Afghans together. YellowPages Afghanistan is printed with half the entries in English and the other half in Dari and Pashto.   Moby Technology Group Vencap Limited                                    Vencap is an entity steeped in technology and aims to provide new technological solutions using world's best practice for Afghan conditions and situations. 456 is a great example of the work of Vencap, although not the only one. Vencap also aggregates SMS messages and provides gateways for Afghanistan.   AfghanITT                                AfghanITT was established in 2002 to provide IT and telecoms related solutions. Since its inception, AfghanITT has developed a number of unique capabilities, including supply and maintenance of MGE and APC UPS systems, computer equipment such as Dell and HP and Cisco, and broadcast specific solutions and equipment.       Moby People Group Lapis                            Lapis is an Afghan market specialist which provides clients with strategic marketing communications solutions. Lapis services include advertising, branding, design, events, media placement,  public relations, research and stakeholder management. Lapis has been instrumental to developing the branding behind Afghanistan's most recognised icons TOLO TV and ARMAN FM, as well as successful campaigns for clients such as Etisalat Afghanistan, Afghan Telecom, Red Crescent and the Afghan National Army.   AndeshaGah                            AndeshaGah is a chain of coffee/tea shops with internet access. Andesha means 'thought' and 'gah' is a suffix to denote a 'place'. The Andeshagah stores are essentially an environment and experience to allow freedom of thought and expression and communication with friends and family. AndeshaGah is a place for people to congregate and socialise.