Their mission is o foster the conservation of North American monarch butterflies and their migration through habitat conservation, research, monitoring, education and support for sustainable community development in and near monarch habitats in Mexico.

Their vision is healthy ecosystems and sustainable communities that preserve North American Monarch butterflies and their spectacular migration in perpetuity.
 
The Monarch Butterfly Fund fosters the conservation of North American monarch butterflies and their migration through habitat restoration, research, monitoring, education and support for sustainable community development, mainly in and near monarch habitat in Mexico. They work to protect and improve the fragile lands on which monarch butterflies depend. In particular, they focus on a small area in central Mexico where eastern and some western North American monarchs spend the winter.

They recognize that the conservation of natural resources requires a multi-faceted approach that protects monarch overwintering habitat and migratory pathways; generates skills and ability in local communities for forest management and stewardship; and improves the economic well-being for local residents. MBF promotes and supports collaboration among organizations and individuals committed to these activities.