Moskowitz Jacobs Inc. (MJI), based in White Plains, New York, is a market research and consulting firm known for accelerating innovation. Founded in 1981 by Dr. Howard R. Moskowitz, CEO, who created computerized systems that turned ideas into products, and packages.  What resulted was the first IdeaMap® program, a pin-point accurate, decision-making tool which identifies an individual`s likelihood of embracing a product based on his reactions to different concepts.  Over 30 years later, MJI’s suite of products can accommodate any language across a broad range of research needs in marketing, product, advertising and strategy. MJI’s award-winning products are used by many of the Fortune 500 corporations (food, beverage, financial, personal care, pharmaceuticals, etc.)  as well as by small to medium –sized enterprises to assist with the launch of some of the most recognized products and brands worldwide.

 

Perhaps the most important development is the expansion of the commercial approach into the social realm, ranging from optimizing education to optimizing negotiations for the settlement of legal disputes, and world-peace issues.

 

iNovum LLC affiliate of Moskowitz Jacobs Inc. represents the synergistic collaboration of science and consumer intelligence to produce actionable insights into the customers mind for any product, service or idea. Dr. Howard R. Moskowitz, cofounder of i-Novum, is an internationally recognized scientist in the field of psychophysics and mind genomics. He has merged his science with the marketing, technological, and communication expertise of the i-Novum team to provide predictive and proactive consumer insights to a variety of industries.