• Organization TypeAdvocacy NGO
  • Staff26-50
  • HeadquartersUnited Kingdom
  • Founded1991

Motivation Direct

Motivation Direct is the product delivery arm of Motivation Charitable Trust. Working closely with the programmatic elements of Motivation supporting people with mobility disabilities internationally. Their efforts are focused in supporting them in the four key programme areas: Survival, Mobility, Empowerment and Inclusion. They do this through product design innovation; designing and producing high quality, low cost wheel chairs. They design two key ranges of mobility equipment: Active Mobility equipment is designed specifically for use in developing countries featuring ruggedised equipment suitable for a range of environmental conditions; easily adapted and repaired in low technology environments. Sports Chairs focus on entry level sports in both the developed and developing countries. Their focus is to provide a quality, low cost product that is encourages inclusion and broadens access to disability sport. Motivations Direct is a social enterprise wholly owned by Motivation Charitable Trust. In 1989, Royal College of Art design students, David Constantine and Simon Gue, entered a competition to design a wheelchair suitable for use in developing countries. Robust enough to cope with rough terrain and made from local and affordable materials, their prototype won. The pair used the prize money to travel to Bangladesh where, along with their friend Richard Frost, they built their wheelchair for a disability organisation in Dhaka. Seeing how an appropriate wheelchair could transform lives so quickly, they needed little convincing when they were asked to help increase production. In 1991, the team set up Motivation, raised funds and started their first wheelchair workshop – still running to this day. In 2008, Motivation worked alongside the World Health Organization (WHO) to publish the 'Guidelines on the provision of Manual Wheelchairs in less resourced settings'. Aimed at driving up standards across the sector, these guidelines ensure that people don't just get any wheelchair, they get the right wheelchair, in the right way - essential for health and mobility. They are very proud to have played such as instrumental role in their development. As well as providing WHO training for wheelchair services, Motivation now produces a whole range of high-quality wheelchairs, trikes and supportive seats for use in developing countries. They are also proud to play a part in making sport accessible to all. In 2011, the International Paralympic Committee asked us to design a new low-cost racing wheelchair to launch at the London 2012 Paralympic Games. This ‘Flying Start’ wheelchair, along with other sports products, has helped to open up the world of sport to thousands of people around the world.  
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Company Offices

  • United Kingdom (headquarters)
  • Bristol
  • Motivation Brockley Academy Brockley Lane Backwell