They are a creatively driven integrated marketing communications group with a strong entrepreneurial heritage and challenger mentality. They use creativity to get their clients’ brands an unfair share of attention.
Lowe Lintas is the advertising division of MullenLowe Lintas Group. It is credited as being the agency that gave India its first television commercial. From the days of Surf’s “Lalitaji” to Idea Cellular’s “What an Idea Sirji”, the agency’s Populist Creativity™ approach has brought tremendous success to many of its brands in India. Today, Lowe Lintas manages 5 out of India’s Top 10 “Most Trusted brands of India”. In fact most brands managed by Lowe Lintas have gone on to become leaders in their respective categories.
MULLEN LINTAS
The already hyper-fragmented agency landscape in India does not need another niche player that does a few things well. With the pedigree of Lintas, and a globally acclaimed operating model of Mullen; Mullen Lintas aims to be a top agency in India.
Big brands need both depth of domain expertise and width of capabilities and shouldn’t have to choose one for the other. With only a handful of agencies capable of offering both depth and width, to a scale that a top brand needs, Mullen Lintas is here to offer big | ambitious brands a choice beyond the top 3 agencies.