They are a non-deposit taking housing finance company and were registered with the National Housing Bank (“NHB”) on May 19, 2014. They were incorporated on August 26, 2011 and are the wholly owned subsidiary of Muthoot Finance Limited (“MFL”), which is one of India’s largest gold financing companies by loan portfolio. Accordingly, they are a part of the group with a legacy of serving customers for over 130 years. They currently boast of a customer base consisting of 20,237 customers as at September 30, 2018.

They focus on providing affordable housing loans to Lower Middle Income (“LMI”) groups and Economically Weaker Sections (“EWS”) of society in tier 2, tier 3 and tier 4 cities. Their customers comprise primarily informal and formally salaried workers and self-employed individuals. As on September 30, 2018, 58.88% of their loan portfolio consisted of loans made to salaried individuals, 2.26% of their loan portfolio consisted of loans made to individuals who are professionals or self-employed, and 38.87% of their loan portfolio consisted of loans made to individuals who are businessmen. As on September 30, 2018, they provided loans to customers located in 11 states and one union territory, namely Andhra Pradesh, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, Telangana, Uttar Pradesh, and Chandigarh.