80% of the world's population is offline
There is no simple way to reach them
Their needs and constraints are not well understood
But, their aspirations are high, their energy is limitless, they want to learn, grow and do big things
They are in the business of making them more informed, aware and connected
OnionDev is a social marketing and technology company formed through a strategic partnership between Gram Vaani and the Life Impacting Services unit from OnMobile Global Ltd.
Their Mobile Vaani platform connects through measurable ways Corporates, Government Agencies, Non-Governmental Organizations, and Social Enterprises to consumers not touched by other media channels.
Gram Vaani does this by leveraging the latest mobile technology and its on-ground social marketing teams across various media dark and media-minimal areas. Their VAS partnerships with all major telecom operators gives them a unique edge to build Mobile Vaani into a marketplace for information services. Mobile Vaani has a presence is Bihar, Jharkhand, MP & Odisha with over 2 million users (and counting) as it continues to penetrate and scale across more states in the country.
How it works
Mobile Vani is driven by the twin engines of technology and human empathy. They believe that unless there is an understanding and grasp of the needs of a particular community, real change will remain elusive.
Top-down Vs. Bottom-up information models
Top-down information dissemination approaches which are typically followed are not empathetic to the specific needs of the beneficiary community. Information cannot be disseminated, it has to be contextualized.
The Mobile Vaani community powered media model does this through its three key pillars.
First, their choice of the lowest common denominator technology of voice ensures that even poorly literate people are able to participate on Mobile Vaani
Second, enabling people to create content for their communities and initiate discussions, ensures that the content is contextually relevant for them
Third, their large offline network of community volunteers ensures that their users are trained and empowered, and take ownership of the platform to use it to transform their lives
Sustainable. Scalable. Measurable.
Gram Vaani's powerful Mobile Vaani eco-system is powered by the vAutomateplatform which integrates with the Telecom operator Infrastructure on Voice, Messaging, Data and Support.
Measure to Manage
What one cannot measure, one cannot manage. That is why Gram Vaani's RoI and Social Impact Measurement Tool is a definitive methodology that uses analytics to provide real time performance reports with consumer and community insights.
Products & Services
Market your products and services
They not just mobile enable your ideas, products and services but also provide a ready market place Mobile Vaani to sell your ideas to millions of users.
Product as a Service
Pick their ready to use, off the shelf applications for some of your immediate requirements. This is of course besides the customized applications that they can build together.
