The Paradise International Foundation is a nonprofit environmental organization with a focus on nature conservation. They are committed to protecting the treasured lands and waters around the world with the charitable spirits, scientific measures, and sustainable means.

The Paradise International Foundation originally started out in response to a call among Chinese leading entrepreneurs, artists and philanthropists. The first term of board members include Jack Ma, Pony Ma, Baoguo Zhu, Guojun Shen, and Shawn Zhang; Thomas Ou was elected as Supervisor, Shawn Zhang as Executive Director, and Guojun Shen as Secretary-general. We honor collaboration and seek to support the local implementation of worthy conservation projects around the world. They attach great importance to local conservation and management capacity building, helping to explore sustainable fund-raising models and promote eco-friendly products. They work to organize environmental activities for the public, especially for young people, and provide volunteering opportunities. By doing so, they aim to encourage a healthy lifestyle that dictates the wisdom of “all start and end with nature” and to fulfill their vision of “preserving more lush mountains and lucid waters for future generations.”