At the heart of PCI Media’s work are compelling narratives that celebrate the positive and reflect their “Love Not Loss” approach to tackling difficult issues. They are leaders in the field of Social and Behavioral Change Communication (SBCC); the strategic use of communication to promote positive outcomes in health, environment, and social justice. Grounded in social science and communication theory, they employ a systematic, participatory process that utilizes television, radio, video, print, social media, interpersonal channels, and community mobilization to achieve defined objectives at the community, national and regional levels.
