PCI Media Impact is a pioneer and world leader in Entertainment-Education and communications for social change. For 30 years, they have advanced the well-being of vulnerable populations by improving knowledge, shifting locally-determined attitudes and changing behaviors toward critical social issues. Working with a capacity-building model through their My Community approach, their unique strategy of storytelling allows millions to live healthier lives, sustainably, and in harmony with their natural world.

Together with their partners around the world, PCI Media Impact has produced more than 5,000 episodes of 100 serial television and radio productions reaching more than one billion people in over 45 countries.

Their programs have increased knowledge, changed attitudes and facilitated behavior change on some of the most pressing issues of our time, including violence against women, HIV/AIDS prevention, sustainable development, reproductive health, human rights and democracy. Currently, Media Impact is working in more than 30 countries throughout Latin America, the Caribbean, North America, Africa, Asia and the United States.

They work using Entertainment-Education (E-E). E-E, sometimes called Edutainment, is the process of purposely designing and implementing a media message both to entertain and educate, in order to increase audience members’ knowledge about an educational issue, create favorable attitudes and change overt behavior.