Like every aspect of their business, the brand was very carefully considered and holds great meaning for them. It is intrinsic to their core values, their history and the path they now find theirselves on.
Point refers to Darlington Point where Melissa’s Mother, grandparents and great grandparents grew up. Tracing her heritage back to the Warangesda Aboriginal Mission and Brungle, Melissa fondly remembers her trips back to “the Point” with her brother and sister to share time with her grandparents and extended family.
Surrounding the delivery of unparalleled professional services, they are committed to develop their capabilities, enhancing their communities and providing fantastic opportunities for Indigenous people who work with them and engage with technology, business and government.
River refers to the mighty Murrumbidgee that flows through Darlington Point and past the Mission. The river represents their journey, starting and building their business, developing their capability, knowledge and experience and delivering outstanding constantly evolving solutions for their clients.
Finally, the river represents the flow of information, between their company and your business to ensure that they understand your requirements and you have all the information you need to make the best decisions and get the greatest results.
Networks describes the way they do business and the criticality of their connections with their clients, suppliers, business partners, community and the environment.
They aim to create a strong network of organisations and individuals that share their vision, their values, their passion and their focus on delivering amazing client outcomes, providing incredible opportunities for Indigenous people and enhancing their communities.