PMC’s award-winning TV and radio series, broadcast in the US and 50+ countries, have proven positively life changing for more than 500 million people and counting. By empowering audiences, especially women and girls, through transformative storytelling that addresses fundamental threats to global sustainability where it matters most—in human hearts and minds—they inspire entire communities to choose a healthier, more equitable, and flourishing world for all.

For 20+ years, PMC has collaborated with like-minded organizations to amplify diverse environmental and social change efforts in service of a single, shared goal: A more equitable, flourishing world for all. Acting together—with integrity, transparency, and the highest ethical standards—PMC and their partners continue to deliver measurable, meaningful community empowerment through the power of popular entertainment. Program after program. Year after year.

SOCIAL AND BEHAVIOR CHANGE COMMUNICATIONS

PMC’s transformative storytelling approach creates a chain of planet-positive impact that uplifts individuals, communities, and the environments they all share. Their work is proven to open eyes, minds, and dialogues, and guide communities to vital health and human rights resources. They inspire women and girls, and men and boys, to rewrite their own life stories, and empower more equitable, sustainable choices for populations all over the world.

They create social norm change, individual behavior change, and demand generation related to deeply embedded, personal issues. PMC uses a unique storytelling methodology, written and produced in participating countries in local languages, by local writers and actors, in order to create characters that gradually evolve into positive role models for the audience, to bring about changes in knowledge, attitudes, behaviors, and social norms with regard to the issues being addressed. Each program is customized around a certain set of topics relevant to that country, culture, and time. Extensive formative research, including focus group discussions, informs this custom approach.

RAISING GLOBAL SUSTAINABILITY

Raising global sustainability means continually creating a more equitable, flourishing world for all people and ecosystems. PMC’s transformative storytelling approach promotes global sustainability across four vital, interconnected dimensions—individual, social, economic, and environmental. By uplifting the most affected and most likely to drive cultural change, they inspire exponential community progress toward the one goal we all share: A healthy and just humanity, living on a thriving and healthy planet.