Professional Assistance for Development Action (PRADAN)

PRADAN was created in 1983 by two young professionals, Deep Joshi and Vijay Mahajan, who were convinced that even the stubborn, endemic poverty of rural India can be solved. They believed that well-educated professionals working within communities can bring both the empathy and knowledge needed to help poor people improve their lives. Deep and Vijay also believed that grassroots work in the spirit of pradan, or giving back to society, can be a fulfilling and viable vocation for educated men and women. They created Professional Assistance for Development Action (Pradan), to systematically groom and enable professionals with empathy towards the poor to work at the grassroots level. In 1987 PRADAN began working with the government and over the years they have played a major role in developing such programs as IRDP, SGSY, and the National Rural Livelihood Mission. They continue to work for change that is sustainable and self-perpetuating, bringing skills and systems that help women, families and communities gain confidence and take charge of their own lives. Theywork to strengthen the ability of the rural poor to earn a decent living. They are organized into field-based teams of three-to-five young professionals, under the leadership of a mid-career team coordinator and the guidance of a team of integrators More than 370 young professionals are working in 7,400 remote villages of India, immersing themselves directly with target communities across seven of the poorest states. They are recruited from universities and hold degrees in subjects like management, engineering, agriculture, and the social sciences. A majority of the 589,000 families they work with belongs to marginalized communities.