PROFI is the modern retail network with the largest geographical expansion in Romania and with a growth rate still unmatched in this country. In May 2019, it became their first network with more than 1000 stores, located in almost 500 localities in all counties and Bucharest. Since December 2016, the network has been owned by Mid Europa Partners, one of the leading investment funds in the growing markets of Central and South Eastern Europe. Mid Europa took over PROFI from the Enterprise Investors investment fund through the largest transaction in Romanian retail to date, for a record amount of 533 million euros.
 
Mid Europa has a special experience in the healthcare and retail fields, owning, among others, the renowned Regina Maria medical centers in Romania and, until last year, the Zabka supermarket chain, with over 2600 stores, in Poland. During his tenure, he grew this network at a rate of over 500 stores a year. 

The PROFI network proves to be extremely flexible and innovative, operating with Standard, City and Loco stores. Through the Loco format, PROFI has become the first retailer to consistently address areas outside large urban agglomerations.
 
Since the beginning of 2019, PROFI is ranked among the top three employers in Romanian retail, with over 16,000 employees working to promote the company's values: Trust, Involvement, Passion.
  
Almost 800,000 customers step on the doorstep of PROFI stores every day to enjoy the up to 6,000 products available to buyers at some of the best prices on the market.
 
PROFI encourages local production, about 80% of the assortment being produced in Romania. The success of the network is also due to the growing number of own brands, which tend to approach 20% of total products.