ProFound - Advisers In Development
ProFound is a consultancy company. From its beginnings as a pioneer in natural ingredients trade promotion in 1990, ProFound has grown into a team of experts in developing sustainable value chains for natural ingredients for food, cosmetics and health.
“Local income generation and sustainable sourcing by linking natural ingredients producers to the market”
ProFound assists entrepreneurs in emerging markets in the natural ingredients sector. They help to capture economic opportunities from production to market entry. They aim for local development that lasts: adding value for producers and sustaining local biodiversity.
Their value chain development services range from market and gap analysis, business planning, matchmaking and inclusive finance. They work in different regions of the world, cooperating closely with entrepreneurs, sector associations and international buyers.
For them, sustainable development is a core value and a priority in doing business. This is why their services incorporate the following ecological and social principles.
Why ProFound only works with Natural Ingredients
ProFound works with suppliers of natural ingredients in emerging markets. They have a particular interest in non-commodity ingredients and those originating from wild collection. They believe such ingredients offer opportunities for rural income generation and supporting biodiversity, also in areas where climatic and soil conditions allow for few other income opportunities. Here, interesting ingredients can still be produced, both under cultivation and collected from the wild. This enables farmers and collectors to earn much needed income and entrepreneurs to find business opportunities. At the same time, sustainable collection or cultivation in biodiverse production systems can improve soils and sustain biodiversity. Finally, their 25+ years of experience in natural ingredients makes this the sector where ProFound can contribute most to sustainable economic development.
ProFound supports suppliers to add value to the natural ingredients they supply to the food, health and cosmetics industries.They foster value addition throughout the supply chain of the ingredient, such as sorting and grading, mixing, processing, labelling and packaging according to buyer specifications. They also help entrepreneurs add value by documenting and certifying their processes or sharing interesting stories that buyers can use in their marketing. The more value addition done in the country of origin, the higher the margin, and eventually the higher the profit for the producers that ProFound supports.See more