Created in 2001 by a group of producers, the cooperative IRA (Initiative for the Revival of the Pineapple), owner of the Promo Fruits industry produces in collaboration with 9 other groups of fruit producers all the raw materials (pineapple, oranges , mangoes). Promo Fruits plans to process 200 tonnes of fruit a day and buy it at a profitable price by 2022. Best agricultural player in 2009 and decorated by the President of the Republic, Promo Fruits received his nomination for the great 2010 Oscar for innovation.

HACCP certified in January 2017 for its canned juices, Promo Fruits currently markets:

• Canned fruit juice and Gable Top without chemical additives;
• Fruit Nectar in can and Gable Top;
• Pineapple Slice and other canned tropical fruits;
• Pineapple Concentrates and Mango Mash;
• Pure juice in aseptic bag of 200l;
• Juices in doy pack of 150 ml.