Prorustica

Prorustica is at the forefront of private sector growth in agribusiness and rural development. They work with leading private sector organizations, international foundations and development partners. Together, they recognize that new and innovative approaches to development can advance and expand rural enterprise and address some of the most pressing issues of the 21st Century. Commodity-based Partnerships Working at the interface between public and private institutions, Prorustica provides strategic guidance to the development of joint business and social development initiatives. The company helps clients identify opportunities and build effective commodity value chain partnerships. Prorustica has worked successfully with agribusiness companies, multi and bilateral development agencies, and financial institutions. Activities focus on a unique but tested method of value chain assessment. This is used as a tool for effective collaboration and coordination of public and private resources. Agribusiness Investment Prorustica is built on an understanding of the vital role finance plays in private sector advancement and rural development. Most recently, Prorustica has focused on: identifying investment opportunities for agribusiness building business cases designing credit guarantee facilities for out-grower programs offering institutional and capacity building support to financial institutions using value chain assessment as a tool to develop “commodity investment plans” and implement agri-based partnerships Agribusiness Mapping As one of the leading architects in the creation and deployment of agribusiness platforms around specific value chains, Prorustica has worked with a wide variety of local and international private sector agribusinesses, governments, civil society and donor partners. The organisations with whom they work are at the forefront of sustainable agribusiness investments in Africa. They work with them to create long term “investment roadmaps” that help to coordinate and guide their organisations in the longer term development of agriculture. They use their deep understanding of agribusiness complemented with proven technology to visualise and profile specific investment areas and help “crowd-in” investment to create economies of scale.