Their story began 2008 with their founder’s vision to end African poverty by enabling African industry to thrive and create decent work for local communities. With the support of two friends and a firm belief that capturing the value of natural resources locally was the key to prosperity, Proudly Made in Africa was created and within a year, they had producer projects running in Kenya and Ethiopia. Since then, they have supported over 700 businesses and entrepreneurs across 15 countries on the continent of Africa and connected ethically minded buyers with responsibly sourced African products. Here in Ireland, they've promoted the excellence of African industry to almost 20,000 business students through their education programmes.