Based in The Netherlands, ProVerde is an internationally oriented consultancy firm providing trade facilitation services and specialised in cut flowers & plants, young plant material, fruits & vegetables, and biodiversity products. ProVerde aims to improve the competitiveness of companies trading in horticultural and biodiversity products, by providing support to strategic planning processes and the creation of a favorable business environment to facilitate trade in these products. Like all other entrepreneurs, no matter where in the world, business managers in developing countries need to respond swiftly and effectively to the fast-changing economic environment, if they are to become or remain competitive. As a consequence, an objective analysis and understanding of international markets, trade structures and trade requirements forms the bedrock for a successful strategy to obtain and/or maintain a competitive edge in export markets. For example, producers and exporters of horticultural and biodiversity products must be familiar with the potential of Chain Management and Total Quality Management (TQM) to increase competitive strength and value addition. In their export strategies to obtain a competitive advantage on export markets, private businesses do not stand alone. Dynamic and effective partnerships between the public and private sectors are more and more at the forefront of national and international trade promotion strategies. ProVerde offers support on all levels of the value chain analysis, for companies, Governments, Trade Promotion Organisations, sector institutions, business associations, international organisations and research institutions.