Established in 2010, QARA Consulting, LLC. launched with enabling a remote district government in Eastern Afghanistan to better understand the needs of the populace, improve service delivery and public outreach. Issuance of the National Identity Card (Tazikira) in the district, a widely sought public service, suffered from bribery and extortion—arresting the positive potential of government and public interface the facility offered. Our consultants designed practical solutions for solving the district government’s problems, and created channels of publicly marking visible change in how business was conducted. We started by seeking understanding, intervened with dedicating quality resources and left with lasting impact. From that humble but energizing beginning as a team of four professionals, QARA has since grown into Afghanistan’s widely recognized market brand for integrity, access, quality and value-for-money of services.