History

Rapunzel Naturkost is one of the leading organic manufacturers in Europe. Everything started very small: In 1974, Joseph Wilhelm and Jennifer Vermeulen founded a self-sufficient community on a farm with a small health food store in the Bavarian town of Augsburg. 

Over the course of more than 40 years of corporate history, this has developed into an internationally operating company with over 380 employees. The idea has always remained the same: to produce controlled organic, natural and vegetarian food.

Vision and Company Philosophy

The Rapunzel Vision
Their ideal of this world

- A fair and livable world in which globality is not perceived as a threat, but as an opportunity.
- The regions are equal partners.
- There is only one earth where all human beings have the same right to live and work in peace.
- Their contribution to this are healthy, high-quality foods. These promote the well-being of people and are accessible to all.
- Their production promotes the spread of organic agriculture, helping to preserve the natural environment for present and future generations.
- This creates an adequate added value for everyone involved on the way from the field to the table.
- A self-responsibility that embraces consciousness is the basis of all doing, of their life and work.

The Rapunzel Company Philosophy
These values ​​determine their actions

- The organic quality and the holistic full quality of their food have the highest priority.
- They are committed to food products that are produced and processed genetically unchanged.
- They treat their partners fairly. They take into account the social and economic conditions in the country.
- Their partners in agriculture, processing and trade share their philosophy.
- They know the origin of their products.
- They practice active environmental protection through their actions. In their decisions they take into account the -protection of resources, the climate and the preservation of biodiversity.
- Safe jobs and a good working atmosphere are the foundation of their success. Self-realization (to be in the right place), fun and enjoyment of work are cornerstones of their corporate culture.
- To achieve and safeguard all social and ecological goals, they are an economically successful company. Innovation, productivity and efficiency are their strengths.
- They value their customers. Your needs are the guideline of their actions.
- They make organic for love.