Each of these words, taken together, expresses both what they love to be (leaders) and what they love to do (support business). They sum up both an action plan and the criteria for judging individual and collective Rawbanker actions.

Vision relies on the fact that they truly and clearly intend:

• To produce an innovative and high-quality service;
• To attract and retain skilled staff;
• To attract and retain high-quality partners.

Through this vision they wish to promote:

• The mutual sharing of responsibility to achieve sustainable objectives;
• Effective collaboration and communication;
• The involvement of all concerned in their corporate approach;
• Interdependence and team spirit, two key factors of their success;
• Motivation, and more particularly self motivation .

This vision also applies to how they practice management and leadership.