CHALLENGE – INNOVATE – APPLY indicates their purpose. It is their promise to help alleviate the effects of poor health, poverty, natural disasters, acts of war and climate change. By making innovative and affordable life improving products and services available to governments, relief agencies, NGO’s, faith-based organizations and private sector donors they are determined to making a real difference for people in real need.

They challenge traditional solutions to the needs of the world’s poorest as well as common perceptions of how aid and relief efforts are delivered.

They innovate existing approaches to combating effects of poverty and reconfigure existing solutions in order to meet future needs.

They apply design, technology, insight, empathy and passion into every new product, solution, service or feature.