Rebel Foods ( Parent Company of Faasos), their eight year old startup, commonly known for its larger brands – Faasos, Behrouz Biryani, Oven story and Mandarian Oak is disrupting the food delivery business by building and running the largest chain of internet restaurants, globally. In the last three years, they have opened 1500 + internet restaurants in India across 10 brands in 29 cities – thus creating a completely disruptive model of building restaurants on the cloud. At 90 MN USD+ revenue and 110% YoY growth, they are the world’s largest and fastest growing Internet Restaurant / Cloud Kitchen company, by a very wide margin.
The secret behind this growth is their model of one kitchen = multiple brands. In two years, they have built India’s leading national Biryani brand – Behrouz, on top of Faasos, their first brand. Subsequently, they have launched national brands across Pizza, World Cuisine, Desserts, Beverages and Chinese – and these brands are now scaling super-fast. This gives them the ability to play across all customer food missions/occasions through the same infrastructure base.
Because of their asset lite model and no incremental investments for subsequent brands, their economics engine is producing tremendous results from payback to capital efficiency to kitchen profitability. Also, they have taken out the biggest risk from opening restaurants – location dependence. 100% on delivery, they have no location risk. While 65% of restaurants shut down in year 1, globally, they have never had to shut down any of their locations. This way, they have completely changed the way restaurant businesses are built and are spearheading the revolution globally for building RESTAURANTS ON INTERNET.See more