Research Solutions Africa offers full-service research consultancy (marketing research and social research) on an Africa-wide basis. Operating in over 20 countries across Africa they have experience in conducting a wide range of market research surveys as well as social studies. Their clients include government, private sector and non-profit organisations for whom they have conducted numerous surveys in areas such as: customer satisfaction surveys,consumer behaviour, mystery shopping, retail census, advertising research,brand equity tests,brand association and brand attributes, concept testing, product testing, project evaluation.
As a full service research agency they employ both qualitative (focus groups and in depth interviews) and quantitative (face to face and telephone interviews) methodologies as appropriate. They also offer on-line panels and ethnographic studies.
What sets them apart from other research agencies is their desire to provide more than this. They believe that as practitioners on the ground, they are ideally placed to interpret findings and add value through observations and suggestions. They endeavour to work with their clients to improve their ability to make decisions in areas such as:- distribution channels, pricing and price elasticity, communication and advertising, sales forecasting, branding, project management, intervention effectiveness.