REWE supermarkets belongs to the REWE Group, one of the leading trade and tourism groups in Europe. In the European food retail, REWE Group is number three. In 2011, with 323,000 employees in 15,700 stores in Germany and 12 other countries in Europe have generated 48.4 billion euros turnover. In Germany the company employs the independent retailers and the Group Company has 222,000 employees. Together they generate a total turnover of nearly 35 billion euros.
REWE – A Business Cooperative
The cooperative structures of REWE Group form its basic values: entrepreneurship, ownership, customer focus and expertise. More than 3,300 REWE stores in Germany are run by independent retailers and branch system. The aim of REWE is to offer fresh, quality merchandise at great prices. Customers expect every day anew healthy products of the highest quality and traceable origin. To ensure this, REWE has installed a complex, multi-step quality assurance system that covers the entire production chain.
Mission Statement
Following the conclusion of REWE's structure reform, the REWE Group decided to create a new mission statement during the reporting year. The four core components of the new mission statement - mission, core values, vision and maxims - reinforce the Group's common identity while boosting the long-term solidarity of every part of the business, including employees and retailers united under the umbrella of the REWE Group - from the Management Board through to store, warehouse and travel agency level.
The core values of the REWE Group:
The best performance - for customers, retailers and employees
Based on this new REWE Group mission statement, the SBUs started developing their own specific visions and maxims. In doing so, all of the SBUs are oriented towards the REWE Group's vision "The best performance - for customers, retailers and employees" and develop alternatives tailored to the needs of the respective sales line. In addition, the mission statement and usage options are an integral part of management seminars and are emphasised in the young managers' development programme
Sustainability
Responsible action in the sense of community is part of the corporate culture of the REWE Group with its co-operative organisation. The REWE Group, of course, pursues specific economic targets. At the same time, the Group recognises its considerable commitment to the environment, society and its employees. The REWE Group is convinced that it can only continue to grow in the long term if it preserves resources, works with both its employees and partners in the spirit of fairness and trust and contributes to society. Responsible action means sustainable action.
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As a trading company, the REWE Group has the central task of supplying customers with top quality products and services. The company is convinced that quality is also defined well beyond the primary qualities of the product, which means also in terms of ecological and social aspects |
As a large trading, travel and tourism company, the REWE Group is aware of its responsibility and is actively contributing to climate and environment protection. In doing so, the company has identified three central spheres of activity: increasing energy efficiency, reducing emissions and conserving resources. |
Employees are the most valuable asset of the REWE Group. Through their initiative, they contribute to the economic success of the company. The involvement for around 323,000 employees at the REWE Group both nationally and internationally is therefore not only a social responsibility, but also an investment in the future |
Based on its co-operative tradition, the REWE Group recognises its commitment to society. It places importance on the well-being of the community. |