With a comprehensive range of insurance coverage and expert advice from local independent agents, Safeco Insurance makes it simple to protect what’s important to you, and easy to get the best mix of coverage and pricing.
Safeco Insurance promises to make it easy to provide coverage, to connect with local agents who offer personal advice, and most important of all - to be there for you when you need it most.
Safeco Insurance Makes Insurance Easy, So You Can Get More Out of Life
A local independent agent can explain all the options and help select the best Safeco policy. Once a customer, one can easily manage the policy online and report and track a claim 24/7.
The Coverage You Need For the Life You Want
Get coverage for everything from auto and home to boat, motorcycle, and RV. From the beginning Safeco Insurance helps save with a wide range of discounts. Then, as life changes, Safeco Insurance can protect what matters most with customizable coverage options.
Local Agents, Expert Advice
Safeco Insurance partners with local independent agents who live and work in the community. Get personal recommendations tailored specifically to the unique insurance needs and enjoy the fast and comprehensive service.
Safeco Insurance Will Be There For You, Now and Down the Road
When one has a claim, Safeco Insurance takes care of it. It’s that simple. It is backed by the financial strength of Liberty Mutual Insurance, ranked on the Fortune 100 list of the largest U.S. corporations. The company has financial strength ratings of A (Excellent) from the A.M. Best Company, A2 (Good) from Moody’s Investors Service, and A- (Strong) from Standard & Poor’s.
1923 - Pioneering a New Approach to Insurance
In 1923, founder and insurance executive Hawthorne K. Dent had a vision to pioneer a whole new approach to insurance. Defying convention, and ignoring doubtful peers, he started the General Insurance Company of America in Seattle, Washington.
People called us “The General.” Although back then the center of insurance activity was located in the Northeast, we began to earn praise for our competitive prices and superb service. Over the years our business spread down the West Coast to Southern California and as far east as Connecticut.
1953 - The Name SAFECO is Born
In 1953, “The General” created a subsidiary called Selective Auto and Fire Insurance Company of America, or SAFECO, as a strategy to compete against fast-growing national companies. The key to our success? Computer automation tools. Just a few years later, we entered the life insurance business. And by the late 1960s, we began to offer mutual funds and commercial lines of credit. We were so successful that “The General” renamed itself Safeco Corporation.
1997 - Expanding East
In 1997 we took a major step forward by acquiring American States Financial Corporation. This doubled our agent force, increased our presence east of the Rocky Mountains, and enabled us to become a leading writer of insurance for small to mid-sized businesses.
2002 - Returning to Our Roots
To recover from a tough financial period in the late 1990’s, Safeco refocused on the tenets first set out by our founder H.K. Dent - competitive pricing and disciplined underwriting combined with automated technology tools. In 2002, the strategy proved successful as our financial strength began to recover and grow.
2004 - Shifting Our Focus
In 2004, we sold our life and investments division, focusing our attention fully on property and casualty insurance, as well as surety bonds.
2008 - Becoming a Liberty Mutual Insurance Company
In September 2008, Safeco became part of Liberty Mutual Insurance. The financial strength of our parent company, combined with a national network of local independent agents, has enabled Safeco to focus exclusively on personal insurance. We continue to offer the comprehensive mix of coverage, pricing, and personalized service to individuals and families that’s kept us in business for over 90 years, and we’re looking forward with confidence to the future.