Safika Holdings was founded in 1995 at the dawn of South African democracy and takes its name from the Nguni word for sunrise, symbolising the awakening of a new social, political and economic era in South Africa . It's an appropriate metaphor for a company at the forefront of South Africa 's economic evolution. Black Economic empowerment (BEE) is central to the success of the South African economy and Safika Holdings amply fulfils government guidelines on BEE.

Safika's core philosophy is a dedication to excellence while its preferred mode of operation is through strategic alliances. It is ideally placed to pursue a wide range of opportunities, creating synergies that translate into profitable partnerships. Safika has interests in telecommunications, information technology, real estate, human capital development, financial services, natural resources, retail and other services.