Vision
To be the leading modern universal retail Bank in the region.
Mission
- Providing best-in-class multi-purpose financial solutions for customers.
- Maximizing added-value to partners, investors and shareholders.
- Strengthening the banking industry and protecting staff wellbeing
- Committing to build social communities.
Core Values
- Overcoming challenges towards success
- Providing innovative approaches for sustainable development.
- Strengthening community and social responsibility.
- Making a difference with breakthrough innovations in business and operations.
