Since the tremendous Wenchuan earthquake in 200, .booming Chinese grassroots nonprofits led to a new era of philanthropy in China. Despite a skyrocketing number of registered nonprofits, most grassroots nonprofits are stuck with
limited accesses to donation. low capacity in fundraising. low credibility or transparency along with other difficulties, hence a great fund shortage.

Meanwhile. with the soaring economic growth in China and the rise of civic awareness and awareness on corporate social
responsibility. there was great potentials in the development of philanthropic fundraising. Yet. lack of donation channel prevents the philanthropic resources from moving fluently to organizations in needs.

Thus, a public grantmaking foundation which breaks the barriers between nonprofits and philanthropic resources becomes crucial and necessary. Led by this mission, Shanghai United Foundation (SUF) was founded in 2009.