SIAR’s standing quality, focus on understanding of the Clients’ research needs and experienced challenges, responsiveness, responsibility and conformity with ethical standards as well as application of state-of-the-art methodologies, technologies and software (including both traditional and neuromarketing) have lead to its becoming a market leader in Azerbaijan and increase of geographical coverage to 8 CIS countries.

SIAR employs a wide array of research methodologies, including and not limited to:

Quantitative

• Face-to-face interviews (at home, at work, street/mall intercept, central location tests, etc.)
• Telephone surveys
• Online surveys
• Mobile surveys
• SMS surveys
• E-mail surveys
• Retail audit/store check surveys
• Traffic counting
• Etc.

Qualitative

• Focus group discussions
• In-depth interviews
• Dyads, triads
• Paired interviews
• Ethnography and observation
• Expert interviews
• Workshops
• Etc.

Desk research

• Literature search
• Case analysis
• Media content analysis
• Document analysis
• Public statistics analysis
• Import-export data analysis
• Etc.