SMA Tourism wants to help find the essence of a destination and then help create and market tourism experiences that inspire, awaken and change people with an interest to travel and grow.
Their core business is in strengthening business performance and increasing sustainability. Working across a range of business and tourism environments, they create opportunities that overcome constraints, achieve a competitive advantage and deliver sustainable growth. They are both creative and logical, easily shifting from market analysis to ideas generation, and from strategy development to implementation.
They love working closely with their clients to make sure every idea is a success – from strategic analysis and planning, to creative business ideas and product development, to tactical operational assistance.
They are renown for theirability to interpret social trends into unmet market needs and then into creative product development that meets these needs. They have an innate skill to match target markets to products and identify products that are mismatched.
Our consultation is highly targeted, empowering and efficient.
They have been major players in the development and consolidation of ecotourism across the world, developing ecolodges, ecotours and eco-attractions in Australia, the Pacific, South and Central America. They have also coordinated many developments at cultural and historic sites, which can be far more complex than natural sites. This area highlights their skills in managing difficult approval processes and winning over stakeholders.
Their core customers work directly or indirectly in tourism-orientated areas. They frequently work with various levels of government, the private sector and Not For Profit organisations. In Australia their largest client sector is local government, followed by regional development bodies and regional tourism organisations. Internationally their largest client base are partnerships between national tourism agencies and international development donors – particularly the United Nations Development Program (UNDP), Commonwealth Secretariat, and Inter-American Development Bank (IDB).See more