SO! Ltd. (Powered by Somcable) is an ISP that reflects a fresh and innovative range of products and services for the modern Somali consumer. It is an exciting, relevant and affordable option for communication and entertainment

It is an ISP that fulfills the connectivity requirements for Organizations and individuals in Somaliland. SO! uses the latest technology to deliver a full suite of world class services to its customers.

SO! builds upon Somcable's strength by using their fibre optic network infrastructure to deliver complete solutions for High Speed Internet, Voice, Multimedia and Enterprise Solutions. This makes SO! the most comprehensive ISP, the only and largest fiber network provider for all of Somaliland communication requirements.

They believe in leadership through people. Their technology and service-delivery strengths comes from their valued employees who have joined SO! & Somcable from all over the world to earn customer trust and loyalty with a continuing commitment to the deployment of innovative technology, reliable, affordable high-quality services and excellent customer care.

Vision: SO! Vision is to rampantly lead Somaliland into the digital revolution & fiber optic experience of the 21st Century by connecting East Africa to the rest of the word. This will enable business opportunities and broad regional development.

Mission: They are committed to being a customer-oriented and innovative provider of unique communication services across Somaliland and elsewhere in East Africa. They aim to be the leading company in this market and aspire to provide affordable communication services that meet and exceed their customers' requirements.​