JB is the consumer product division of the Basan group. It manufactures and distributes accessible and innovative products in Madagascar that support the Madagascans on a daily basis.

Since its creation in 1963, JB has made it its mission to offer quality products, thus its famous biscuit "little extra" received the 1st prize for quality in Geneva in 1970 since this value is a pillar of the company. .

Candies and cookies are the historic products of JB which recently widened its offer towards the ranges of cosmetic, hygiene and maintenance by relying on its know-how in the distribution.