• Organization TypeIndependent/None
  • Founded2014

Society for Elimination of Rural Poverty (SERP)

The Society for Elimination of Rural Poverty (SERP) was established by the Government of Andhra Pradesh (GOAP) as a sensitive support structure to facilitate poverty reduction through social mobilization and improvement of Livelihoods of rural poor in Andhra Pradesh. As per the Andhra Pradesh Reorganisation Act, 2014, SERP is divided into AP SERP and TG SERP for implementing Indira Kranthi Patham (IKP). SERP, AP, is implementing Indira Kranthi Patham (IKP) in all the 656 rural Mandals of 13 rural districts in A.P. The vision of SERP is to enable every poor family in rural Andhra Pradesh to come out of poverty and stay out of poverty. SERP works on a comprehensive multi dimensional poverty alleviation strategy by focusing equally on the Livelihoods Value Chain and Human Development Indicators. The fundamental unit of development at SERP is the rural poor households and all interventions of SERP strive to achieve essentially two out comes - sustainable per capita household incomes of Rs.1,00,000/- per annum from multiple sources and improved Human Development Indicators.      With this in mind, SERP has relentlessly worked on a unique structure of community based organization by organizing 69,31,113 rural women into 6,52,440 SHGs, 26,753 Village Organizations, 656 Mandal Samakhyas and 13 Zilla Samakhyas. SERP has established a unique institutional structure for the Community Based Organizations in the World. This CBOs structure in A.P. has facilitated cumulative bank loans of Rs. 43,596.60 lakhs of commercial bank loans to SHG members, Collective Marketing to the tune of Rs. 558.17 crores resulting in a benefit of Rs.75/- to Rs.100/- per quintal to the farmers, pesticide free cultivation in 22.93 lakh acres in 2013-14 alone resulting in a saving of Rs.3000/- to Rs.15,000/- per acre to the farmers, etc. This unique model has been adopted by Ajeevika (National Rural Livelihoods Mission) at the National level in India.
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Staff at Society for Elimination of Rural Poverty (SERP) have experience in


  • reproductive health
  • nutrition
  • development
  • anti-poverty / social justice
  • community


  • world bank group


  • india
  • bangladesh
  • united states
  • singapore
  • laos


  • managerial experience
  • business development
  • experience in recruitment
  • international experience

Contact Society for Elimination of Rural Poverty (SERP)

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