Solimar International is a small specialist consulting and marketing firm with a team of creative and experienced professionals who share a common vision of how sustainable tourism can stimulate economic growth while conserving natural resources and cultural heritage. Our tourism consulting services focus on delivering innovative tourism assessment, destination development, and tourism marketing for our clients, which include international development organizations, tourism authorities, national and local governments, preservation agencies, tourism businesses and local communities. Our team of tourism development consultants has a wide range of international experience in destination management, destination stewardship, destination partnership, tourism project design, tourism enterprise development, visitor experience development, innovative media solutions and tourism marketing strategies. We are headquartered in Washington DC, at the center of the international development community, and have field offices all over the world.

 

 

SERVICES

Solimar International provides complete end-to-end solutions for sustainable tourism development, with services that address each stage of a destination's growth cycle.  We understand the potential of many undiscovered destinations to offer unique and exceptional experiences travelers desire.  We also believe in the importance of introducing tourism in a way that provides the greatest benefit to the local stakeholders while conserving the natural assets for future generations.  Our team of experienced tourism consultants provide real solutions that generate immediate results.

 

Sustainable Tourism Development

We implement comprehensive programs focused on improving the quality of life for citizens in the developing world without compromising the future well-being of the people or the planet.

Solimar has gained a strong reputation internationally as leaders in the field of sustainable tourism development.  Since 2006, Solimar has initiated or completed 57 projects in over 35 countries around the world.

We offer the following services to deliver a high-quality, integrated approach to tourism development:

-Assessment & Strategy

-Destination Management

-Enterprise Development

-Quality & Standards

 

Destination Media

By engaging a wide array of stakeholders, our media solutions are able to convey a destination’s varied attributes to both local residents and visitors.

Solimar has partnered with National Geographic Maps to create these unique products. The combination of the development and marketing expertise of Solimar, the design capabilities of National Geographic Maps, the brand and distribution of National Geographic publications, as well as the involvement of the destination’s local stakeholders, helps promote and protect a destination’s distinctive characteristics. This product serves as a tool to engage local communities and raise local and international awareness while promoting the principles of sustainable tourism.

Solimar and National Geographic Maps provide information services to three involved audiences: tourists, residents and tourism professionals—private, public and NGO. We offer four strategies that help raise awareness, facilitate participation and promote stewardship for destinations:

-Maps

-Online Interactive MapGuides

-Interactive Atlas Solutions

-Multimedia Integrated Solutions

 

Marketing Services

Solimar International provides integrated marketing, public relations and distribution solutions customized for sustainable tourism products. While others utilize traditional mass tourism marketing tools and are unsuccessful in bringing the ideal consumer to the product, our team recognizes that sustainable tourism products have different needs. Solimar International provides an integrated marketing communication approach that combines creative messaging with a custom marketing strategy to develop a blueprint for activities that will connect the product to the widest desired audience.

Marketing Strategies and Capabilities include:

-Strategic Marketing Planning & Implementation

-Branding & Marketing Collateral Development

-Distribution & Communications