Sound Diplomacy is the leading global advisor on Music Cities and market development. It was founded in January 2013 by Shapiro, UK representative for the Canadian Independent Music Association (CIMA, formerly CIRPA), and the former UK head of Catalan! Arts Jordi Puy. Its other directors include Katja Hermes (Berlin), who studied Geography and Anthropology and managed the portfolio of Initiative Musik, Germany’s popular music funding agency and showcasing producer for four years, and Danny Keir, former music manager for Razorlight, The Noisettes and Lucy Rose. Sound Diplomacy has offices in three countries and a roster of over 30 clients from 20+ countries, including cities such as London, Barcelona and Berlin, government agencies, universities and public bodies such as United Nations. As strategists for cities, developers, tech firms, large private sector organisations and governments, Sound Diplomacy provides cutting-edge research and market expertise, placing music, music business and night time economy strategies in city, region, tech and development plans. The company's work increases the value of music economies, builds skills, creates jobs, contributes to retain talent and enhances the world's most exciting, vibrant and creative cities, regions and developments. Sound Diplomacy founded, owns and manages Music Cities Events, including events such as Music Cities Convention, the largest global reaching conference exploring the relationship between music and the built environment, Music Tourism Convention and Sound Development. Its clients include: UNIDO, Canadian Independent Music Association, London council, Berlin Senate, Barcelona council, Bogota council, Katovice Council, Initiative Musik, Berklee College of Music, Arts Council England, Bizkaia International Music Experience (BIME), and Fluvial conference (Chile) amongst many others.