Sound Generations promotes the emotional, social and physical well-being of older adults through a network of community connections and services.

They envision a just society where aging adults and those who care about them can live their best lives. In their healthy community, empowered elders who need help will know where to find information, advice and support. Those who can will offer support and experience a greater sense of purpose as they connect with meaningful service opportunities. They are building programs that include and engage older people and those who love them in an interdependent community. A special responsibility for bringing this vision to reality is ours as the premier provider, promoter and champion for improving the lives of older adults.

At Sound Generations, they embrace the belief that cultural, social and other differences should be respected and celebrated. They are building a team of staff, board members and volunteers with extraordinary cultural competence and providing that team with tools to positively address institutionalized racism. All members of their team are responsible for providing and supporting a culturally competent work environment that will enrich their interactions with each other and their products and services. This provides the foundation for empowering their customers (primarily those who are aging and giving care to others) so their needs are justly represented and their desires amply fulfilled.