Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning Sproxil Defender™ technology drives revenue and engages consumers at point of sale through brand assurance, fraud protection, and loyalty rewards. Sproxil Defender™ is touted as the most-widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.
Counterfeit medicine is a dangerous, multi-billion dollar problem that plagues patients, regulatory bodies, and the global health care industry. Fake anti-malarial and Tuberculosis drugs alone account for over 700,000 reported annual deaths.
The issue is worse in emerging markets, where limited oversight and access to resources create opportunities for counterfeiters to profit from the lives of others.
Meanwhile, mobile phone technology continues to enjoy increasing popularity, especially in emerging markets. How could they take such a positive trend and use it to address a global problem?
They founded Sproxil in 2009 to empower consumers to help combat drug counterfeiting with a simple text message.
The award-winning product verification technology ensures that consumers buy only genuine medicine.
While the solution continues to garner success in the pharmaceutical industry, the wide-ranging applicability of technology supports greater brand protection and marketing initiatives in multiple industries. They now protect products in over ten industries, including beauty & personal care, FMCG, electrical goods, automotive, oil & gas, and agribusiness.
They have operations in five countries across three continents and through client partnerships, they continue to expand the reach to more consumers around the world.
