Storythings is a content studio. They design and make stories for their clients and for themselves. They’ve been doing this for over 20 years so they have a lot of experience building and engaging audiences.
They specialise in creating stories people want to come back to. Whether it is a film, podcast, newsletter, live event or 2000 word article, they make all kinds of stories for all kinds of audiences.
They’re not an advertising agency, or a digital agency. They don’t do viral content. It takes time to make something that people love, and it takes time to build audiences that are fans, not just clicks.
This is what makes us different:
They specialise in telling episodic stories.
Getting spikes of attention for one story is easy.
Getting people to come back is hard.
This is why they tell stories with episodes and seasons, not one-off campaigns.
They think the best measure of engagement is how many people can’t wait for your next episode.
They tell stories that people care about.
They tell stories about the people, places and issues that are changing the world.
They tell stories that come from outside your filter bubble.
They train, mentor and develop people around the world to tell their stories in their voices.
They build tools for people like WWF and WaterAid to help them get real-time stories from their teams working on the ground.
They are obsessive about craft
They believe that telling fewer, better stories helps you stand out from the clickbait and hot takes.
They set very high standards for illustration, audio production, photography, and editorial.
They work hard on the details that make a story impossible to ignore, gripping to follow, and essential to share.
They are obsessed with audiences
The art of being a good storyteller starts with being a good listener.
They love data, but know that stories are about more than just stats.
They want to know how their stories change people, their beliefs, and their actions.
They think people share stories that say something true, honest and important about their lives.
They think that stories can change the world.