SCL is a British company and leading provider of communication research and analysis. SCL has developed a methodology that helps clients understand target audiences at the behavioral as well as attitudinal and socio-demographic levels. By harnessing the power of social sciences and combining it with expertly trained local field teams, SCL gathers and interprets the latest, most accurate and holistic data from the field. The SCL suite of products assist in the development of tailored intervention campaigns that help build the trust and knowledge needed to achieve clear objectives with the target population.

 

 

Methodology

The SCL methodology has been designed to determine the psychosocial attitudinal and behavioral profile of any given target audience; the triggers and drivers that underpin that target audience's behavior; actionable recommendations and the most appropriate channel(s) through which to deliver these recommendations.

 

 

Our Advantage

SCL has over 20 years of research and analysis experience in using science to understand local target audiences across the world. The methodology has been reviewed by US Sandia National Laboratories and continues to be updated by experts in the behavioral sciences to ensure that the latest tools are available to clients. SCL also now has a long list of countries and environments in which it has operated. This has facilitated the creation of a network of local research experts ready to work at short notice. The company has the past performance and experience to deliver in a professional, secure and effective manner.

 

 

Key Products

All products are grounded in the SCL methodology but each one is tailored to the client’s specific campaign objectives to deliver informative and useable data for analysis.

Key products include:

Target Audience Analysis (TAA): the measuring of group attitudinal and behavioral parameters, with accompanying interpretation, to assist in influence planning.

Measure of Effectiveness (MoE): the creation of an MoE framework to show how a client should measure the success of an implementation, and/or population of pre/post- implementation baseline values to display actual success.

Social and Cultural Atmospherics: the provision of target audience and wider societal information, along with its interpretation, to give clients a deep understanding of the communication environment. Based on standard quantitative and qualitative methods adapted to include additional behavioral parameters.

Key Leader Engagement (KLE): harnessing the knowledge of leading domestic and international experts. KLE includes identifying and communicating with local community leaders at the tactical level as much as it involves wider discourse with political, religious, academic and other opinion leaders.