"Mizu To Ikiru" is the Suntory Group's promise to their stakeholders.

Renew the world like water
As a company that delivers the blessings of water and nature to their customers,
they will protect and pass on the natural environment to the next generation.

Satisfy people like water
Just as water quenches the thirst of all living things, so will they enrich lives by
delivering products, services and social activities of value to customers and society.

Move freely like water
They will continue to be a company where all employees take up the challenge to
create new value, moving freely and changing and adapting like water.

They will make continuous efforts in their daily activities to fulfill these three promises.

Mission

To create harmony with people and nature

Their Mission is the fundamental reason for Suntory to exist, and guides and inspires their organization. Through their products and services, they will create new value for their customers. They deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, they will promote richer, more fulfilling lives, to inspire the brilliance of life.

Vision

Growing for Good

Their Vision describes what Suntory wants to achieve. It applies both to the company as a whole, and to each individual within the company.

The bigger they are, the greater their positive impact can be. They will grow to become a company that always benefits its community. By doing good things for society and the environment, they will help make a better, brighter future.

Values

Their Values reflects their organization's culture.
It is forever fundamental to Suntory and expressed in the two statements:

Yatte Minahare

They earnestly accept challenges. United by their drive to succeed, they move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today they look forward boldly and confidently.

Giving back to society
By giving back generously to the world, they show that Suntory stands for both enjoyment and responsibility. While they always aim for success, they recognize the importance of the world around them. They are committed to building long-lasting, mutually beneficial relationships.