• Organization TypeFoundation
  • Founded2007

The Big Give

The Big Give enables you to discover charities and projects of interest, make donations, and offers the opportunity to double your donations through match funding campaigns run throughout the year. They profile the work of thousands of charities and their projects. They are responsible for the UK’s biggest online match funding campaign, the Christmas Challenge. In addition to match funding campaigns, they also provide a number of other services to help charities, individuals and philanthropists to connect and raise more money online. Since being founded by Sir Alec Reed in 2007, the Big Give has helped to raise £82 million for UK-registered charities. The Big Give is generously supported by reed.co.uk which helps them provide a cost-effective service for both charities aiming to raise funds, philanthropists wishing to leverage their giving and individuals wishing to donate money online. Vision: The Big Give’s vision is a world in which everyone is connected to causes and inspired to give to them. Mission: The Big Give’s mission is to provide a platform to promote causes and inspire people to give. They achieve their mission through: -Online match funding campaigns -Showcasing charities and their projects -Providing services which help connect charities, their supporters and philanthropists The Beginnings The Big Give was founded by Sir Alec Reed in 2007 who remains very involved in the organisation to this day. Initially, the vision behind the Big Give website was to provide a search engine for charities and a secure way for individuals to give online. Match funding was born In 2008, they ran their first ever Christmas Challenge, which doubled £1 million worth of donations. The campaign was so successful that the match funding ran out within 45 minutes. The Christmas Challenge grew from there and is now the UK’s biggest online match funding campaign. They have run annual Christmas Challenges ever since. In 2009, they launched their first Emergency match funding appeal following a spate of disasters in Asia Pacific. The Big Give has continued to run Emergency appeals; the trigger point usually coincides with the Disasters & Emergencies Committee launching an appeal. The Big Give expands its services In 2009, the Big Give launched the Philanthropy in Schools Programme which teaches students about philanthropy and charitable giving, using the Big Give platform as a way to discover and select charities. The Big Give also launched several other services for charities including an advice column in 2012 and trustee finder service in 2013. In the same year, they also launched the individual donor account function giving individuals a snapshot of their giving history.
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Staff at The Big Give have experience in


  • media affairs / public relations
  • market research
  • telecommunications
  • tertiary education
  • international law


  • managerial experience

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