The GroundTruth Project is a nonprofit media organization dedicated to supporting a new generation of international correspondents and to adding increased knowledge and understanding on critical global issues through their enterprise journalism.
Headed by Charles M. Sennott, GroundTruth is committed to narrative storytelling that enlightens and informs across media platforms, including digital, radio/podcast, television and documentary film.
Their reporting centers on issues of social justice that matter for an increasingly interconnected world, including human rights, freedom of expression, emerging democracies, the environment, religious affairs and global health.
At the core of what they do is the idea of "ground truth," which, put simply, means being on the ground to tell the story. The origin of the term comes from NASA, and refers to part of the calibration process used in satellite imagery. When NASA measures something with a satellite, an employee on the ground takes the same measurement. That human measurement is known as “ground truth.”